Naty Introduces Flushable Wipes to Reduce Plumbing Environmental Issues

The product addresses common scenarios where traditional wipes create problems - during travel when disposal options are limited, or at home when frequent cleaning requires gentle yet plumbing-safe solutions. Unlike standard wipes that can accumulate in sewer systems, Naty's formulation breaks down quickly in water.

Composed of 98.4% purified water and renewable materials, the wipes avoid harsh chemicals, fragrances, and chlorine. Dermatological and hypoallergenic testing (HRIPT) confirms their suitability for sensitive skin. The company utilizes 100% bio-based materials certified by the Forest Stewardship Council (FSC), ensuring sustainable sourcing and complete biodegradability.

The wipes feature a modified fiber structure that disperses rapidly in water, similar to toilet paper. This design prevents pipe blockages and reduces maintenance costs associated with traditional wipe accumulation. The product carries OK biodegradable WATER certification, verifying its safe breakdown in freshwater environments.

• Travel size (42-count) for portability
• Standard pack (56-count) for household use
• Family size (168-count) for bulk purchasing
• XL version (50-count) with larger surface area

• Plastic-free composition eliminating microplastic pollution
• Vegan certification with no animal-derived ingredients
• Totally chlorine-free (TCF) manufacturing process
• Biodegradable materials that return to natural ecosystems

Naty operates under Humble Group, a collective focused on developing sustainable consumer products. The flushable wipes represent part of their broader initiative to reduce environmental impact through innovative household solutions.